Half Price Books
1 / 05
It was no surprise to us that when Half Price Books approached us with a challenge we were thrilled, what with a solid 1/3 of our team coming from one form or another of english, library, or literary background. Combined with Half Price Books ambition, and our mobile chops, we put together an experience that boosted site-wide conversion by 150% in just six weeks.
2 / 05
A modernized navigational experience across every mobile page was critical; users expect certain niceties such as geolocation and immediate feedback nowadays. Once we had a solid UX designed we set out to add native-feeling functionality through progressive enhancement that added platform specific features such as mobile driving directions.
3 / 05
To bring it all together we utilized engineering skills honed during our SaaS platform days. Often referred to as “injection” and sometimes referred to by us as “benevolent hijacking” because who doesn’t want to be a friendly pirate, we integrated our code into their environment, neatly sandboxed, with a single line of implementation code. We rolled out functionality well and above what was expected and shoppers have been thrilled!
4 / 05
5 / 05
We take the challenges of working with functioning commerce sites very seriously. Experiences meant to motivate sales need to be aggressively user-centric and implementation can’t be crippled by fear of implementing that UX. Together Half Price Books saw an opportunity to be audacious with us and shoot for big gains, and we’re confident that our continued relationship will bear just as much fruit!