A High Powered Financial App for the Future

Name

Client

Project

Bacon

SWBC

Financial App

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Meet Bacon

SWBC approached us with a challenge; modernize collecting loan payments in a way that users will adopt and be happy with. Bacon lets users link up to 10 of their financial institutions, and in one streamlined timeline view. Users can easily pay all of their bills, send money to anyone with an email or smartphone, set aside savings for goals of any size, all while seeing and knowing the status of any individual account at a glance.

We reframed the challenge to get at the root cause of debt, and delivered the groundbreaking user-focused financial app, Bacon.

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UXT

With the gambit of “shaking up home banking” at our feet we dove into parallel tracks of iterative design and qualitative user testing. It’s great to believe that your beautiful designs are balancing intuitiveness, learnability, and aesthetics, but it’s nothing until it’s been user validated. By the last rounds of testing, users were demonstrably able to immediately understand the navigation, purpose, and critical functionality of the app. Moreover, users were able to onboard themselves, completing the full onboarding process in less than 2.5 minutes. By working to develop an intuitive product, we have created the perfect platform in which to design an immediate sense of reliability, trustworthiness, and usefulness to the end consumer that’s absolutely vital to the success of any financial app.

An eye towards a user focused visual language.

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UXT

With the gambit of “shaking up home banking” at our feet we dove into parallel tracks of iterative design and qualitative user testing. It’s great to believe that your beautiful designs are balancing intuitiveness, learnability, and aesthetics, but it’s nothing until it’s been user validated. By the last rounds of testing, users were demonstrably able to immediately understand the navigation, purpose, and critical functionality of the app. Moreover, users were able to onboard themselves, completing the full onboarding process in less than 2.5 minutes. By working to develop an intuitive product, we have created the perfect platform in which to design an immediate sense of reliability, trustworthiness, and usefulness to the end consumer that’s absolutely vital to the success of any financial app.

We architected and built it all; traffic-based scaling, geographic distribution, and a full suite of API’s

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Engineering

Aggregating financial accounts and delivering all those features means having access to users’ most sensitive data, their trust, and a necessity to use the absolute best technology and practices to bring it all together. We architected and built it all; traffic-based scaling, geographic distribution, and a full suite of API’s for future development and productization, on Amazon Web Services. Bacon is secured with Touch-ID and end to end encryption that stores as little sensitive user data as possible.

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Random Statistics

60+ hours of user interviews
First beta launched in 18 months
Uses this tech

  • AWS
  • Lambda
  • Touch-ID
  • iOS
  • DynamoDB

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Takeaway

Bacon is the culmination of incredible ambitions and execution by everyone involved. We’re proud to have been offered the ability to work with SWBC who recognized an opportunity and is bold enough to try something truly disruptive. We’re excited for the future of Bacon and looking forward to the next financial technology challenge!